These 16 web design recommendations are for you if you want to lower your bounce rate.
If you have constant website traffic but are having trouble converting those visitors into customers, it’s possible that your bounce rate is the issue.
Bounce rate refers to the percentage of visitors who “bounce off” a website before converting.
The most significant part of any digital marketing approach should be your website.
As a result, a low bounce rate can render all of your other marketing efforts ineffective!
A high bounce rate can be caused by a variety of web design concerns, such as confusing website layouts, obsolete aesthetics, or even poor load times.
We’ll go over all of these topics and more to help you optimize your website to reduce bounce rates and increase conversions!
Consider employing one of our website design experts to make these adjustments for you if you enjoy the following web design tips.
To learn more about Markustudio, please visit our website.
Allow us to assist you with these 16 web design recommendations if you want to improve your bounce rate:
1. Clean up your site to make it load faster.
The first of our web design suggestions for lowering your bounce rate is to make your site load faster.
Let’s face it: we’ve all been in that situation. Everyone has been frustrated by a website that didn’t load quickly enough.
On sometimes, we do this after only a few seconds of delay. Your website should load in three seconds or less.
Otherwise, you risk losing important customers!
2. Conversion-optimize your website.
When you optimize your website for conversions, you make it as easy as possible for users to navigate from the home page to the thank you page.
Any ambiguity along the path may lead potential clients to abandon your website. We know you don’t want to hear that!
Improving your bounce rate can be as simple as mapping out the user path from the site to the endpoint of your major conversion goal.
Try it out for yourself, and enlist the assistance of others to ensure that going from point A to point B is as simple and straightforward as possible.
Making primary conversion points big, bold, and above the fold are some web design tips that can help you optimize your site for conversions.
Of course, there is no such thing as a “fold” on a web page, but “above the fold” refers to the part of the screen where viewers do not need to scroll down.
A clear call to action should also be present on conversion buttons.
Great calls to action include “shop now,”“add to cart,”and “contact us.” Too imprecise or abstract calls to action are never a good choice.
Your website visitors should be able to access what they want from your website with as few clicks as feasible.
Make it as easy as possible for users to get from your homepage to their purchasing cart if you have an e-commerce business like Shopify.
If you offer a service and want to generate more leads, make your lead box the easiest to find on your website.
3. Use a visual hierarchy to organize your information.
The idea of improving your website with a strong aesthetic hierarchy goes hand in hand with the previous point regarding conversion optimization.
One of the most critical web design advice we can offer is to make sure your website’s most important functions are also the most appealing.
Bold typefaces, large text sizes, and vibrant colors can all aid in the creation of a visual hierarchy.
Using clear visual signals to show website users what is more significant and what is less important on your website.
Want a quick way to see if your visual hierarchy is working? The squint test is a fun way to find out if you’re a good s
Take a step back from your computer and squint until the entire page is blurred.
The largest, boldest, and most colorful sections of the screen will be the only ones that stand out.
Are those the areas you want people to concentrate on? You’re on the right track if you responded yes!
4. Add social media sharing buttons.
Is your website equipped with a blog? Is it true that every blog has a social share button? If that’s the case, the following site design advice is for you!
On your website, every blog article should have a button in the corner that allows users to share your blogs on social media without ever leaving your website.
This helps to raise brand awareness while also lowering your bounce rate.
After all, you don’t want a reader to be so taken with your blog that they leave it to share an article and never convert!
Having social share buttons on your site also serves as a reminder to users that they can share your content.
People who might not have considered it otherwise are encouraged. The more social media links that direct users to your website, the better!
5. Make good use of color.
People are unable to read what they are unable to see. They won’t read anything they can barely see, either.
Make sure your website’s text is in a color that stands out against the background.
There’s a reason why black writing on white paper appears in 99 percent of books. It is simple to read.
It’s fine to experiment with color, and it’s strongly suggested, but make sure the colors you use make sense together.
No one wants to read a brilliant blue font on a lime green background because the contrast is insufficient, making the text difficult to read.
Similarly, a lime green background with a hot pink typeface will not work; there is simply too much contrast and can strain users’ eyes.
Use colors that are complementary to one another and contrast just enough to make reading easy.
Choose a hue that isn’t your favorite just because it’s your favorite. Instead, keep your audience in mind at all times.
Because each color evokes a different emotion, it’s important to understand color psychology. Also, check to see if the color matches your brand.
In addition, the CTA colors must stand out from the rest of the elements.
6. Use sans serif fonts.
Serif fonts, such as Times New Roman, contain little flourishes at the ends of their letters.
Fonts without flourishes, such as Helvetica and Arial, are known as sans serif fonts.
When it comes to website design, sans serif fonts are frequently preferred because they are easier to read.
Serif fonts are more beautiful and exciting, but they should only be used for headlines and branding.
To increase the readability of your website, body text should always be sans serif.
People will stay on your site longer if your material is easy to read, which will increase your time on site stats.
Another of our finest web design advice, when it comes to fonts, is to keep your site to just two or three different types.
When you use too many various typefaces, it might become confusing, fragmented, and even messy.
7. Experimentation.
All of the preceding web design advice is based on best practices that are applicable to a wide range of industries.
However, every business is unique, and you’ll never know what would work best for yours unless you try it!
Things move quickly in the world of website design. Keep in mind that you should be improving and updating your site on a regular basis to keep up with changes in the field.
You should also review your website on a frequent basis to ensure that it is up to date and free of problems.
It could be beneficial to have a friend or coworker review the site for you.
You should also use data-driven decision-making tools like Google Analytics to make the necessary changes to your website.
You may also look at heat maps to examine how users navigate your website and identify any sections where the layout isn’t clear or easy to understand.
Are you feeling overwhelmed by the prospect of incorporating all of these web design guidelines into your website? Relax and let an expert handle the heavy lifting for you!
Markustudio is a Manchester-based graphic and web design firm that specializes in site design, logo branding, print, and digital design.
If you require any assistance, please contact us.