Your website’s trustworthiness is greatly influenced by how it seems, and certainly, a bad user experience may cost you clients. Your website’s usability and functionality are of the utmost importance, yet design cannot be neglected. To make your company’s brand the backdrop, your background colors, spacing, and other visual components must all complement one another. Think about them as we enter a new year. London’s best web design advice for 2022 is to improve the appearance and feel of your website.
2022 Web Design Trends You Should Know About
Technology trends change frequently (which is why our website design services in Manchester stay so busy). To notice how design components and website functionalities have changed, all you need to do is check back a few years. The text-heavy, feature-rich websites of the 2000s and 2010s contrast with the minimalist design of today.
1. REDUCING “FRIction” is the first step.
Incorporating too many visual components that fight for attention is a bad idea because simple, clean design is currently king. A busy web page is one with complex animations and an excessive amount of copy, texture, color, and font. Anything that can detract from your website’s topic is removed from a truly minimalist website. Instead than adding extra features, you can enhance your design by identifying an essential emphasis and highlighting it.
2. THE DEVELOPMENT OF MICRO-ANIMATIONS
Users still adore videos and always will. However, having too many videos on your website might cause it to load extremely slowly, which is one of the reasons GIFs and other types of micro-interactions are so popular. They might not be able to tell the story of your brand or provide detailed instructions on how to use your product or service (keep those concepts for video), but they can be a very powerful tool for getting website visitors to take action.
3. STRONG COLOR PALETTES
A simplistic design need not be uninteresting. Without depending on flashy, oversaturated features, a bright, strong color palette can help your website stand out. An otherwise monotone design can become eye-catching by adding even a single contrast shade. White space doesn’t have to be all white!
4. PARALLAX SCROLLING
By using this technique, you may add layers, depths, and a level of visual hierarchy to your design by making the backdrop move more slowly than the foreground information. Additionally, it can aid in drawing attention to forms and calls to action.
TIPS FOR DESIGNING AN EVERGREEN WEBSITE
You’ll want to produce a good design that will last you for a few years because constantly reinventing the wheel is neither practical nor cost-effective. Despite the fact that the aforementioned trends are popular right now, the following will continue to be appealing to website visitors and relevant for many years to come.
- Add features for accessibility and availability, such as keyboard navigation, closed captioning for video material, and alternative text for photos.
- Create a thumb-scrolling-friendly responsive site design.
- Top of the page headers should be an H1 structure.
- Make CTAs with clickable links to article downloads, form submissions, case study downloads, and other things.
- For emphasizing testimonials, create a module or even a new web page.
- Even while original images frequently outperform stock photos, it’s still crucial to know what kind of imagery to seek out when you can’t help but use the latter. Finding images that represent real-life situations rather than corny, high-fiving, all-hands-in photos should be your top priority.
Get in touch with Markustudio for additional information on the most recent trends and assistance incorporating these modifications onto your own website. A freelance web designer and a offers SEO in Manchester and other services for print, digital design, logo branding, and site design.